50% OFF! My First Frugi

Welcome to the NEW My First Frugi collection. From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one.

Now with 50% OFF!  Prices shown include discount.